Chime for Change is a new campaign, founded by Gucci, whose focus is to “raise awareness and funds for girls and women’s empowerment globally.” Gucci has been committed to girls’ and women’s issues for years now and is currently in a seven-year relationship with UNICEF, which I talked about in a previous post. Chime for Change has three powerful and influential women who happen to be its co-founders. These women are Beyoncé Knowles-Carter, Salma Hayek Pinault, and Frida Giannini, who is Gucci’s Creative Director. Together these women have raised awareness for girls and women’s issues all over the world by launching commercials and using different social media outlets and they have helped fund many new projects to females all across the globe.
Earlier this June, Beyoncé dedicated an entire concert to Chime for Change to raise awareness, where she was able to raise $4.3 million in ticket sales. This money will fund 200 projects in 70 different counand the impact will be remarkable.
I was able to find the concert on YouTube and it was spectacular. While performing, Beyoncé referred to Rosa Parks and other famous women who have fought for equal rights for women for decades. When asked about empowering girls and women across the globe, Beyoncé Knowles-Carter said, “I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be. It is up to us to change the statistics for women around the world. I’m honored to be in the company of women who live fearlessly and set an example for the next generation of young ladies.” Beyoncé has made a huge impact and I admire her for her dedication to girls’ and women’s empowerment.
Chime for Change is based on three pillars: Education, Health, and Justice. The campaign has been inspired from a range of international stories that range from Malala’s personal fight for education in Pakistan and other issues concerning women’s violence in India, Ireland, South Africa, and the United States.
Change would not be possible without its partner Catapult, who is the first “crowd-funding platform.” Chime for Change is “powered” Catapult and they allow Chime for Change to connect to community members directly to different organization and projects on issues that they are concerned with. Currently, they represent over 50 organizations in 38 countries.
What’s interesting about Catapult is that it allows others to support girls and women’s projects in a “personalized and individual way.” Something I love about the way Chime for Change website is designed is that people can chose one of the three pillars that is most important to them, find a project they are interested in and learn more about it. After they read and learn how much money is needed to fund this certain project, they are able to make a donation of as much and as little as fits their own budget. Frida Giannini said, “when you consider that a $50 donation provides vocational training for a girl in India, or that less than $200 can train a mentor who will help refugees adjust to life in America, or that $8,000 is enough to build a water system in Ethiopia that will make it so that girls and women no longer have to walk two hours round trip to collect unsafe water from a river — you realize how much positive impact each of us can have.” This quote confirms that no matter how much people donate, every little bit helps. I just recently donated money to the Kenyan village of Enoosaen, where the first primary school was just built in order to educate girls. The story behind this school is amazing and I came across it in the Chime for Change website and couldn’t resist sharing it in this blog.
While looking at the pillar of Education, I came across the name of Kakenya Ntaiya, who has been named by CNN as Hero of the Year for the powerful impact she created in her Kenyan village of Enoosaen. Katenya was the first girl to leave her Maasai village in Kenya and attend college in the US. She was able to receive her doctorate in education and then returned to Kenya to give back to her community so that these girls have a chance to be educated. She launched the first primary school that serves 160 girls who are the most underprivileged in her village. The school is named the Kakenya Center for Excellence and this video captures Kakenya’s vision and the impact she has made for girls empowerment and education in Kenya. This video is remarkable and I urge you to watch it, because it is so inspirational.
I did not know about Chime for Change before I had to do this blog, but I am so glad that I do now because I can read about new projects that are helping girls and women worldwide. The impact Chime for Change has made has been incredible and I have made it my personal goal to donate once a month to girls education.
All of the above information came from http://www.chimeforchange.org/about. Visit this site if you would like more information and to learn about new projects being launched this year!
Other information I received from: http://www.huffingtonpost.com/frida-giannini/let-every-womans-voice-ri_b_2768477.html